Home
Book Your Discovery Call
AI is rewriting search. Are you even showing up?

Google, ChatGPT, and voice assistants are deciding who gets found—and who gets ignored. We adapt your site so AI recommends you first.



  • Built for tour operators in the UK • USA • Ireland • Spain • Croatia

See Results in 14 Days!

Why This Matters Right Now

AI has changed how people find and book services.

If your site isn't optimized for it, you're as good as invisible—no matter how good your business is.


The new reality:


AI Overviews Dominate Search


Over half of Google searches now include AI Overviews, with Google's new AI-generated answers dominating results and pushing traditional links aside for many query categories. SEO alone is no longer enough—early adopters of AI strategies are already seeing bigger wins.

More in this detailed breakdown:.

Google’s AI Overviews Surpass 50% of Queries, Doubling Since August 2024 – Xponent21



ChatGPT Shapes Millions Of Decisions


ChatGPT is shaping customer choices with over 700–800 million weekly active users as of October 2025—a massive audience searching for advice, services, and recommendations. If your business isn’t showing up, your competitors are.


See the latest user growth stats here:

Number of ChatGPT Users (October 2025) – Exploding Topics



Voice Search Is Everywhere (But Likely Bypasses Your Website)


Globally, people interact with voice assistants on over 8 billion devices—a figure that now outnumbers the world population. Siri, Alexa, and Google Assistant answer billions of voice queries, usually without ever visiting your website.


Read the Juniper Research summary here:


Voice assistants to outnumber world population by 2024 – Technology Decisions



Ignoring AI = Lost Bookings ggggggggggggggg


AI has fundamentally changed how people plan and book travel; the share of bookings made online is now above 70%, and over 20% of global travelers use AI chatbots to research and book trips before ever visiting a destination.

See industry trends in the 2025 travel booking report:

70+ Online Travel Booking Statistics and Trends – TravelPerk




The result?

Customers are choosing businesses before they ever see your site.

If AI can't understand what you offer, it's as if you don't exist.

Own the top AI recommendation spots in your market, before your competitors do!


Get Understood and Recommended by AI - in 14 Days

Optimize your online presence so AI can easily find, understand, and recommend your business first.


Here's how we get you there:
1
AI-Readiness Audit

Analysis of your website, content, and technical SEO to identify AI blind spots.

2
Your Custom AI Strategy

Tailored recommendations and a step-by-step guide to make your business AI-visible.

3
Voice Search Optimisation

Natural language phrasing optimised for "best [tour] in [city]" queries that voice assistants actually use when making recommendations.

4
Content Optimization

Short, direct answers to common traveller questions—perfect for AI to cite when responding to user queries about your tours. Including schema markup and semantic SEO.

5
Before/After Proof

Comprehensive report showing exactly what changed, how AI now sees your site, and the expected impact on visibility and bookings.




Delivery: 7–14 days

Fast implementation with zero downtime to your current website



Investment: Depending on Scope

Fixed-fee sprint with transparent pricing based on your scope


What you get:
  • Week 1: AI Readiness Audit & Custom Strategy delivered.
  • Week 2: Implementation of Content & Technical AI SEO completed.
  • Within 14 Days: Your AI-Optimized Website is LIVE!
  • Immediately: Your custom AI adaptation roadmap, ongoing support, and a sharp competitive edge.



Real-World Case Study


Client: MiniYachts Hvar

Niche: Private Boat Tours & Transfers, Hvar, Croatia

Goal: Show up in AI recommendations for "boat tours Hvar" and related queries | Project Timeline: 60 days


The Problem

MiniYachts Hvar has premium boats, expert captains, and 5-star reviews—but they're invisible to AI. When travelers ask ChatGPT or Google "best boat tours in Hvar," competitors appear. MYH doesn't.

The stakes: United Airlines launches direct NYC-Split flights in April 2026. The last time this route existed (2022), American tourism to Hvar jumped 127%. MYH has 6 months to own the AI recommendation space before competitors catch on.


Our AI-First Research Process

Before writing a single word, we used AI to analyze MYH's business at unprecedented depth:

4 Years of Customer Emails Analyzed
GPT-4 and Claude Sonnet parsed 2,847 email threads to extract:

  • 73% of transfer inquiries mention luggage anxiety
  • 58% want multi-leg trips (Split → Hvar → Dubrovnik)
  • 41% ask about weather cancellation policies
  • Americans specifically search "door-to-door timing from airport"

12 Months of Website Analytics

  • 67% of visitors can't tell tours from transfers
  • 82% who view pricing leave without booking
  • 71% of traffic is mobile, but converts 3.4x worse than desktop

AI Visibility Audit
We tested 50 queries across ChatGPT, Google AI, and voice assistants:

  • MYH: 0/50 mentions
  • Competitors: 34/50 mentions—despite inferior service



The Solution:

We're building 47 granular landing pages structured exactly how AI reads and recommends:

Tours: Blue Cave, Pakleni Islands, Vis, Sunset, Family, Honeymoon
Transfers: Split Airport → Hvar, Hvar ↔ Dubrovnik, luxury hotel routes
US Funnels: United Airlines guides, triangle itineraries, American traveler content

Each page uses natural language ("Perfect for families with 2-3 large suitcases") instead of marketing fluff ("Flexible transportation solutions").

Each page includes 8-12 FAQs answering the exact questions customers ask AI tools.


Projected Results (4 Weeks Post-Launch)
  • AI Visibility: Featured in 15-20 ChatGPT/Google AI queries
  • Direct Bookings: +50-65%
  • Platform Commissions: -35-45% (€6,500-€8,500 saved/month)
  • Average Booking Value: +30-40%
  • US Market Share: 30-40% of bookings


Timeline:
✅ Research complete (20-29 Oct 2025)
🔄 Implementation (Nov 2025)
🚀 Launch: 25 Nov 2025
🎯 United Airlines flights: start April 2026 (positioning MYH to dominate queries around this)




Want the full breakdown? Download the complete case study to see our exact research methodology, the 47-page content architecture, and how we're positioning MYH to own the United Airlines market launch.




Three Steps to Getting Found by AI With Wide Star Digital
Audit (20 minutes)

Live check of how AI sees your site today. We'll show you exactly what's missing, what's confusing AI algorithms, and which quick wins will deliver the biggest impact. You'll leave with a clear understanding of your current visibility gaps.

Adapt (7–14 days)

We organise your content, add the structure AI needs, and optimise for voice search. No redesign required—we work with your existing site, implementing schema markup, creating AI-readable tour blocks, and adding citable FAQs that answer traveller questions.

Get Bookings

Show up first in AI results and voice assistants, driving more direct bookings whilst reducing your dependency on expensive platforms. Track your increased visibility through AI citations, brand mentions, and most importantly—more enquiries and conversions.

Built for Tour Operators Who Want to Own Their Bookings


This Works For:

Walking tours and food tours in city centres

Boat tours, yacht charters, and sailing experiences

Sightseeing and cultural city tours

Adventure tours and outdoor activities

Wine tours, brewery tours, and culinary experiences

If You're Tired Of:
  • Paying 15–30% commissions to platforms like Viator and GetYourGuide
  • Watching competitors show up in search whilst you remain invisible
  • Running expensive ads that don't convert into actual bookings
  • Having a website that looks good but doesn't bring in enquiries


…then this is precisely what you're missing.

Simple, Fast, Fixed-Fee Sprint
€1,500
Starting Investment

Final price depends on number of services we agree on, locations, and languages. Always transparent, always fixed-fee—no hourly billing surprises.

7-14
Days to Delivery

From audit to implementation, we work quickly without compromising quality. You'll receive a complete before/after report and full handover documentation.

2-4
Weeks to Results

First signs of improved visibility—indexing, AI citations, and brand mentions—often appear within 2–4 weeks, depending on search engine crawl rates and seasonality.





Frequently Asked Questions

We've compiled answers to some common questions. Click on each question to reveal the details.

Do you rebuild my whole site?

That's rarely needed. We adapt your current website so AI can read and recommend it effectively. We work with what you have, making strategic improvements to content structure and technical implementation.

How quickly will I see results?

We deliver the full sprint adaptation in 7–14 days. First signs of impact—improved indexing, AI citations, and brand mentions—typically appear within 2–4 weeks after implementation, depending on how frequently search engines crawl your site and seasonality of search terms.

What do you need from me?
  1. CMS access or a collaborator role on your website,
  1. a list of your top tours and locations,
  1. and basic business information. We keep the process simple and don't require significant time investment from you.
Will this reduce platform reliance?

Yes—by winning direct bookings via AI Overviews, ChatGPT recommendations, and voice assistants, you'll naturally reduce dependency on commission-heavy platforms like Viator, GetYourGuide, and TripAdvisor whilst keeping more revenue. See the case study above!

How do we measure impact?

We track AI visibility signals, brand mentions in ChatGPT and other AI tools, assisted conversions in Analytics, and most importantly—direct booking and contact form events that indicate real business growth.



Prefer a live audit where we answer your specific questions? Book a 20-minute call and we'll walk through everything together.

Book Your 20-Minute Discovery Call


Wide Star Digital — AI-First Web & SEO for Tour Operators

Calls available Monday–Friday, 9:30am–6pm CET (Barcelona)


Email: hello@widestardigital.com

Phone: +385 97 612 7726 (Nikola)


Address: Carrer del Perelló, 78, Sant Martí, 08005 Barcelona

(Maui 2 Co-Working Space)

Made with